Social Media Policy ICD-138

Social media, encompassing websites and various digital platforms, refers to online platforms and applications that enable users to create, share and interact with content generated by other users or organizations. These platforms facilitate communication, networking, content sharing and collaboration among individuals and groups. Users can typically engage with social media through posting text, images, videos and other multimedia content, as well as interacting with others through comments, likes, shares and direct messaging.

Social media platforms range from general-purpose networks like Facebook, X and Instagram to specialized platforms focusing on specific interests such as LinkedIn for professional networking or TikTok for short-form video content.

Optimist International (OI), Optimist Districts and Clubs may maintain and administer social media for the purpose of communication.

       
• Any social media account will be owned and managed by OI, the Optimist District or Club leadership and not any one individual.
       
• OI social media accounts will be administered only by OI staff.
       
• All OI, District and Club social media accounts shall have a minimum of two administrators.
       
• Any social media account must be in accordance with the OI branding guidelines for social media.
       
• District Governors and Club Presidents may appoint a social media chair to work with the Communications, Marketing and/or Technology Chair at the District or Club level to oversee the administration of social media.
       
• Only those appointed by District or Club leadership will be administrators for social media. The Social Media Chair at the District and Club level may appoint editors and contributors to share content, as necessary.
       
• Any access to the administration of social media accounts, website or email will be removed immediately upon the resignation or termination of membership or role.
       
• All posts to OI, District or Club social media must comply with the social media providers’ terms of use, data policy and community standards.
       
• Administrators of the social media account retain the right to remove any content not in alignment with the Policies or Bylaws of OI.
   

Board Approved: (Jun 2020, Dec 2020, Jun 2024)

Governance Reviewed: (Jun 2024)