Marketing may seem like a daunting task, but it’s easier than you
think. And the Optimist Club Marketing/PR Kit is here to help!
Marketing/public relations, service and growth are important to every Optimist
Club. Clubs provide service, which they promote to the media and local community.
This marketing generates interest in Club activities and helps the Club
gain new Members. New Members allow the Club to provide more service!
The Club Marketing/PR Kit serves as an introduction to the world of marketing
and public relations. Tools include fill-in-the-blank press releases that can be modified
to fit Club events, marketing tips, proclamations, a community needs assessment
tool and Optimist logos that can be included on Club materials.
You can listen to PSAs by following the link below and you can even download
the spots in the MP3 format which allows you to e-mail them to a radio station.
The PSAs are also available on a CD, which is included in the hard-copy version
of the marketing kit. By taking a CD of PSAs to local stations, you’ll
have an opportunity to speak directly with the person who might be able to provide
you with even more publicity and marketing opportunities in the future. To go
to the Radio PSAs page, click here. Miscellaneous
Learn more about a variety of publicity-related topics by clicking on one of the