Club Marketing/PR Kit
Marketing may seem like a daunting task, but it’s easier than you
think. And the Optimist Club Marketing/PR Kit is here to help!
Marketing/public relations, service and growth are important to every Optimist
Club. Clubs provide service, which they promote to the media and local community.
This marketing generates interest in Club activities and helps the Club
gain new Members. New Members allow the Club to provide more service!
The Club Marketing/PR Kit serves as an introduction to the world of marketing
and public relations. Tools include fill-in-the-blank press releases that can be modified
to fit Club events, marketing tips, proclamations, a community needs assessment
tool and Optimist logos that can be included on Club materials.
Check out the documents below for helpful hints on a variety of topics.
Motto & Logos
a Club Brochure
Public Relations Training Guide
The Logos page of the website allows you to download high-res and low-res versions
of a variety of Optimist logos for your Club’s use. To go to the Logos
page, click here
Optimist International has developed a series of news releases that Clubs and
Districts can use in connection with their participation in international programs
and other activities. To go to the News Releases page, click here
Proclamations are available for several Optimist-related activities. These can
also be used as models for proclamations for other events.
Proclamation for Municipalities
Appreciation Proclamation for Municipalities
Optimist Internet Safety Month Proclamation
Optimist Internet Safety Month Proclamation for Municipalities
Radio Public Service Announcements
Use the Optimist International radio public service announcements (PSAs) to
market your club. These professionally-produced spot announcements talk about
what Optimist Clubs do for the youth of a community. Several of the PSAs are
about specific service projects, like the Essay Contest, the Oratorical Contest
and Junior Golf. Some of the PSAs are designed so that your local radio station
can add a message about your Club.
You can listen to PSAs by following the link below and you can even download
the spots in the MP3 format which allows you to e-mail them to a radio station.
By visting local stations, you’ll
have an opportunity to speak directly with the person who might be able to provide
you with even more publicity and marketing opportunities in the future. To go
to the Radio PSAs page, click here
Learn more about a variety of publicity-related topics by clicking on one of the
About Optimist International, Mission, Vision, Creed and Purposes
Child Photo Release
Club Public Relations Committee Guidelines
Community Needs Assessment
Community Needs Assessment Survey
Optimist International Fact Sheet
Optimist Annual Events
If your Club has any questions, please contact firstname.lastname@example.org
*The Club Marketing/PR Kit is made possible through the Optimist International