Club Marketing

Marketing may seem like a daunting task, but it’s easier than you think. Marketing/public relations, service and growth are important to every Optimist Club. Clubs provide service, which they promote to the media andlocal community. This marketing generates interest in Club activities and helps the Club gain new Members. New Members allow the Club to provide more service!

Marketing/PR Kit

Presidential Visit Press Release

Presidential Visits & Surrounding Events

Social Media Strategy Development Guide for Optimist Clubs

Check out the documents below for helpful hints on a variety of topics:

Branding Guidelines

Membership Brochure

Club Letterhead Sample

Sample News Releases for Clubs and Districts

Top Ten Ways To Market Your Club

Radio Public Service Announcements

Use the Optimist International radio public service announcements (PSAs) to market your club. These professionally-produced spot announcements talk about what Optimist Clubs do for the youth of a community. Several of the PSAs are about specific service projects, like the Essay Contest, the Oratorical Contest and Junior Golf. Some of the PSAs are designed so that your local radio station can add a message about your Club.

You can listen to PSAs by following the link below and you can even download the spots in the MP3 format which allows you to e-mail them to a radio station. By visiting local stations, you’ll have an opportunity to speak directly with the person who might be able to provide you with even more publicity and marketing opportunities in the future.

To go to the Radio PSAs page, click here.


Learn more about a variety of publicity-related topics by clicking on one of the subjects below:

Child Photo Release

About Optimist International

Optimist International Fact Sheet

If your Club has any questions, please email the Marketing Department at or call (800) 500-8130 ext. 235.

For help with graphics (letterhead, business cards, logos, etc.), send an email to